LIFE IS WHAT HAPPENS WHEN……

I’ve been interested in marketing and its business impact for 20 years, focusing on the consumer and how they navigate products through clear branding and story telling.  I have worked at a senior level on recognisable household brands like Kettle Chips. After finishing my MBA, I started offering marketing director support to companies who recognised they needed extra expertise and resource.

Ten years ago I married Chix, (best move ever) and joined her wine business, The Wine Parlour, to take on a Managing Director role.  What an adventure.  We saw all aspects of life in Brixton – such an amazing community with so much history. I learnt so much about wine, a little bit about life, and picked up some good stories to tell when sitting in a bar. We closed the business in December 2022 – I am so proud to have been part of that journey.

In 2023, I joined a multi-award-winning PR and marketing agency specialising in travel, food and drink to work as their wine marketing expert.  This gave me fantastic exposure to the entire wine industry here in London working with clients such as Oregon Wine Board. I  joined Fells, widely regarded as one of the UK’s leading fine wine distributors in 2025 to oversee the marketing for all Symington Family brands which includes iconic Ports such as Cockburn’s, Graham’s, Warre’s and Dow’s, alongside still wines and in the UK, Hambledon Vineyard, the birth place of English Sparkling Wine. I love my job because I work with brilliant people and I get to combine my passion for wine with my love of good marketing. 

I have interests in music, coffee, chess, food and wine of course. I have a 1965 VW Californian split-screen campervan.  I am a Norwich City FC supporter. Chix and I have a dog called Fino, he was born in Norfolk and is named after one of our favourite wine styles. He loves being in my home office – we love him completely.

We love to travel and have visited wineries around the world.  In the summer of 2020 we spent ten weeks in our camper traveling through France, Italy, Switzerland, Germany and Holland mainly exploring wine regions and meeting winemakers.  It was the perfect back drop from which to begin my WSET Wine Diploma.