The End Of Charity

I really enjoyed reading this book.  Nic Frances shares his experiences of working for a charity and his own journey that led him to move into business development.

Although the book does not discuss the social enterprise model, it does discuss in detail the role of private companies in delivering social change and social benefits.  Nic Frances argues that it is only by encouraging private businesses to develop values and principles that are not directly linked to immediate profit that we can produce sustainable solutions to social problems.  The book describes how markets can be used as powerful enablers to deliver a range of benefits for the wider society.

The End Of Charity sets out why a charitable model is not sustainable and proposes a market led alternative which is most interesting.  It also gives some practical insights into starting a value led business from someone who has done it.

I have often looked at ways or opportunities to work with the third sector and continue to look for opportunities to give marketing and business support in this area, email me if you think we could work together!