Brain Rules!
We are amazing! Every single one of us is amazing and if you don’t believe me just read Brain Rules. Even if you forget all the other things we can do as humans our Brains alone are so incredible they make even the fastest computer with the finest most developed software look very very slow indeed.
I don’t think I need to say too much more about the book, but it does seem to me that sometimes perhaps we take our Brains for granted. Here are the 12 principles discussed in the book and what they could mean for your business activities.
1 – Exercise boosts Brain power. If you need to concentrate on stuff, think clearly, remain focused and remember things – the best thing you can do is exercise for 30mins upwards every day.
2 – Our Brains have evolved. Whilst this means they can deal with the world we live in today, they also have a history which can sometimes explain what may appear to be irrational behaviour.
3 – Every Brain is completely different. This is because our Brains configure themselves based on what we are doing. If you want to become a faster reader – read more often – your Brain will do the rest.
4 – The Brain can only focus on one thing at a time. That’s right, there is no multitasking! The Brain looses attention after approximately 10 minutes at which point you must refocus it. Think about Presentations ones you have endured and ones you have delivered.
5 – If you repeat something you increase the chance of remembering it! Reproduce the surroundings where it first entered your Brain to increase the chances of remembering even more. How can you incorporate this into your marketing or into your sales pitches?
6 – To commit something to long term memory introduce the information gradually and at regular intervals adding more detail at each timed interval. What does this mean for your next strategy meeting or presentation?
7 – When you sleep your Brain organises the memories of the day. New information is best digested before sleep rather than after.
8 – If your Brain is stressed it is because it feels not in control. Give yourself or other people choices to reduce stress.
9 – Vision is your strongest sense. Use imagery to increase what you and others can remember. Powerpoint is configured to use text – but it is actually imagery that is more likely to be remembered.
10 – Smell stimulates emotions and memories at the same time for the Brain making it another very powerful sense. How can we use this in marketing, and what does it mean for the smell of your products?
11 – Our Brains our pre-programmed for life long learning and exploration – so never stop being curious!
I am in awe of my Brain and so should you be of yours! Take a look at John Medina’s site for more information – its a great web-site and a great book http://www.brainrules.net/the-rules!
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