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Common Purpose

Collaborative Coaching

coachingI like this phrase! I heard it a couple of weeks ago and started looking into the subject. The basic notion is a group of people convened to help someone tackle a problem. A group of people with different backgrounds and different skill sets, but all focused on helping someone solve a problem, move something forward, or answer a question. Where does the coaching come in? Well you don’t have to do it just once, the group can be reconvened at any time to review ideas, developments and progress, and secondly the group is asking open questions, without prejudice or preconception in order to give an independent view and perhaps provoke thoughts and feelings that would otherwise go unnoticed, undiscovered, and not considered in the journey.

As the opportunities for personal development get bigger and bigger the area of coaching is an interesting one. Quality is important; you must choose a coach that is right for you on many levels – perhaps intellectually, socially, and in experience, etc etc. Chemistry is important – you must be honest with your coach and feel comfortable to share anything and everything. I think a coach should be objective, impartial and balanced. I have often been sceptical of substituting reading and structured learning for these softer personal development tools, but I do think they can be a useful part of someone’s toolkit.

To find out more about the specific Norwich Business services I offer, visit my Saturday Kitchen page!

Sustainable Communities

communityThroughout the general election the national media has led us, or certainly me, to focus on national issues when trying to decide who to vote for. Now before I go any further I want to state that this is not a political blog, (it is about my thoughts as a Norwich marketing consultant) in fact I work hard to try and keep my personal views on politics away from the work I do as I think it can get in the way of positive working and collaboration. When trying to decide how to vote, there is so much coverage about the state of the country’s finances, the challenges in education, the state of our NHS, the need to deal with an aging population, and of course the sensitive subject of our foreign policy in the Middle East. With all this to consider, I find it easy to completely overlook the fact that actually you are not voting for a party to govern as a whole, or for the next Prime Minister, but for a local candidate to represent the community in West Minister, and work on behalf of constituents to improve the local environment for everyone. This means considering a completely different set of issues to decide who to vote for. There is local crime, concerns about street lights being turned off for half the night, the need for better local services for parents with young children, the still pressing issue of dualing the A11 and improving train transport links into London.

Last month I went to an event where I heard from a guest speaker from Inspire East. Inspire East have developed an interesting model demonstrating what they believe is necessary for a sustainable community and I think it is pretty comprehensive. Whilst the model can be used to build a new community or a new community based organisation, it can also be used to evaluate existing communities – and perhaps their strengths and weaknesses. By looking at the relative focus of each aspect of a community as they describe, one could draw conclusions about the culture and society of the community. Interesting stuff!

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Although the model is primarily aimed at community development, I also think the model could be used as a template for the key considerations of a board in a business organisation. There are other models and papers that tackle the subject of an optimised board but this is a good start – and I like the colours!

It only takes a micro second to change!

changeThere is much written about change. People who want us to change, things we want to change, and people perhaps we would like to change. Throughout the election campaign we seem to constantly be hearing about the need for change, the opportunity for change, and even when is the right time to change. Businesses are always grappling with change. As markets change businesses have to respond. Even the widest macro economic conditions are always changing, and these affect how markets behave, which in turn affects the way that organisations have to respond. Look at how cigarette companies have had to change their advertising and marketing over the last forty years – changing advertising styles, messages, and even markets. For a more current, more rapid example, look at how banks have had to change their products and branding to reflect both the products that they can actually offer and the reputation of their industry as a whole. Marketing Norwich as a creative centre for the East, as a dynamic business hub just 90 minutes from London, as a city of culture also requires cultural change locally!

There are lots of business books written about change, and often change is described as something that happens over time, which happens gradually. Books often describe how change has to be understood, accepted, the implemented, then reviewed to take a positive outcome from the experience. I have recently been reading a little about the prison service and life in a prison. One of the main objectives of putting someone in prison is to change their behaviour so they don’t re-offend. So does change happen during their sentence, or if successful, does the change occur in that split second that they are released back into community. There has to be specific point in time when they go from being imprisoned to be free. My point here is simply that whilst perhaps it is entirely necessary to have a build up time period to change, and perhaps a reflective period after change, but change itself I don’t think happens gradually, it happens in a moment. Perhaps the trick to successful change is recognising that moment and encouraging it, protecting it, and celebrating it.

An open enquiry, a collaborative enquiry!

What is an open enquiry, and what is a collaborative enquiry? I am not entirely sure myself, but the reason I ask this is because these ideas show news ways of learning and developing new concepts. I like the idea of taking a passive role in a distant but complex environment and scenario and seeing what one can conclude sounds very interesting. To start with this presents so many opportunities for learning, the Ash Cloud, the general election, a hospital struggling to cope with a virus, a business in another country – the possibilities are endless.

The internet has made it possible to gather so much information from a pc and blogs, news feeds, rss, and social networks allow people to get much greater insights into organisations and people who are involved with them .

Particularly in a group, being able to analyse what the challenges maybe, what the possibilities are, and what the impact has been to-date, all produce valuable learning’s that can often be translated into insights or learning for other organisations.

I look forward to taking part in collaborations with other Norwich marketing organisations soon!

Enquiry Cycle

Introducing NLP Neuro-Linguistic Programming

NLPMany people in business often seem to be asking what is the secret to success, or how can I become more likely to succeed. In recent years this seems to have created a new industry called business coaching. Largely unregulated there seems to be a massive variance in quality and approach of offering in this area. I have never been particularly interested in this subject area, and have been concerned when it appears to spill over into getting people to adapt or change their personality in order to fit into a particular culture or assume a particular personality or persona.

Set against this I do understand the need for positivity, the need for mental strength, and the importance of creativity in order to be successful in anything. I can also see how sometimes people limit their own possibilities and potential by looking at things through a particular frame, or by imposing restrictions or hurdles that perhaps aren’t really there. It is certainly true that if you ask ten people to consider the same circumstance or scenario, they will all see it differently, notice different opportunities, solutions and indeed challenges.

Following an interesting meeting (about marketing Norwich more effectively) last month I have become interested to learn a little about NLP (Neuro-Linguistic Programming). During a presentation and discussion amongst business people from Norwich I started to consider just how important ones perspective is in decision making. Introducing NLP Neuro-Linguistic Programming is a book by Joseph O’Connor and sets out many of the guiding principles in this topic. The book is easy to read and really helped me to reconsider and reappraise the way I sometimes set about tackling problems and building successful business solutions. Easy to read, particularly as an introduction to the topic.

I found the chapters on maps and filters, perception doors, anchoring, context, and strategy particularly interesting and may well investigate these particular topics in more detail – a very interesting read indeed!

Education, Education, Education

educationWhy might someone in the private sector, a Norwich marketing consultant for example, want to look at the education sector? Well there are the obvious things about future generations and how they will shape our future, and then there is the link between young people and innovation for two reasons.

By looking at education services in Norwich, I was keen to see what was happening and perhaps just as interested to see what wasn’t happening. During a common purpose event I was able to meet a broad spectrum of young people all in very differing circumstances. Some were already using their talents to develop their own businesses and brands, some were enjoying life, learning, but still waiting to see what they would one day want to do, and others who were struggling, struggling to learn or to fit in or to move at the same pace as those around them. I very quickly realised that whilst at first glace these people could be grouped together into what in marketing language would be called segments . The problem with this approach is that everyone we met is influenced or impacted on by many other people around them in some way, and only some of these influencers can be reached through the education system to form a common goal.
I think sometimes people in marketing seek to over simplify customer groups or segments as a way to help them make sense of complex customer behaviour and the impact it has on their brands and sales. On top of this, marketers tend only to look at the primary drivers of opinion when often people’s thoughts and behaviours are an output of the people they have met and the things they have learnt.

Within the education service there is a jig saw of service providers each offering something different aimed at particular groups of people with their own needs and situations. It is a highly complex jig saw and unfortunately not everyone neatly fits into just one piece. What is interesting to me is that the jig saw has become three dimensional, because for education to work most effectively the service cannot be provided or function in isolation. The people receiving the educational service need support, stimulation, encouragement, and more from other places, other people, and in other situations.

This insight can be considered in the private sector particularly in the context of building strategic partnerships. For example it might appear strange from a paint company, Farrow & Ball for example, to form a partnership with Spec Savers – but if they worked together and developed innovative ways of helping people who are colour blind – and in doing so captured a new market through innovation, would it still appear so strange? In order to fully service a market different organisations directly or indirectly linked to the market may have to come together and collaborate to get the best results.

If everything an organisation or an individual does in some way impacts on others, surely the trick is to fully understand the impact and make it a positive valuable impact for that organisation, individual and market?

Inspired by Norwich Cathedral!

norwich cathedralLast week I was looking around the new parts of the Norwich Cathedral Building – The Reflectory!! What a terrific example of modern architecture responding and respecting what has been in place for many hundreds of years. The Cathedral is an iconic building in Norwich. It is a focus point for all kinds of reasons including religion, history, tourism, community, education and sport. With the recent improvements, restorations and new building, the Cathedral has added a local food focus and new ways for the community to use the buildings as place to meet and exchange and share ideas. It struck me that like so many organisations the Cathedral has a clear and obvious primary purpose, but by making the best of its resources (both people and buildings) it has been able to position itself at the very heart of the community it is striving to serve (as well as playing a big part in marketing Norwich which I have written about before). Perhaps there are many organisations that could actually use the Cathedral as a great example of stakeholder engagement!

During the day which was another Common Purpose module, we considered the individual as a leader, their role, and the need for leaders to take that step from owning ideas or visions to making a journey with commitment and tangible steps and actions. In a way I think everyone is a leader of at least one. People may struggle with all kinds of management theory or behaviour techniques in order to try and win the opportunity to lead larger groups of people with more influence or responsibility, but how often do people perhaps in doing that neglect their own personal leadership requirements?

During the day we met a range of inspiring leaders, all of whom had personal experiences that forced them to move from thinking about something into taking action. So what could or sometimes does hold people back from taking this step, is it fear, a lack of knowledge, not knowing how or where to start? Some, all and probably more of the above – it will be a different set of factors for anyone in that position. But perhaps the thing in common is needing to take that first step and recognising you are in that moment. In that moment it is not about leading or inspiring others, it is about deciding to lead yourself, finding the inspiration and confidence to take that first step.

Is Thetford Fighting Fit?

thetford1Common Purpose took us over to Thetford last week. So what’s special about Thetford one might ask? Well, as I have driven past it so many times on my work to work or to business meetings I should probably know, but for whatever reason I have never been drawn to Thetford!

Thetford seems to have many different themes and appearances depending on who you talk to. Does it have a large community of foreign workers, is it a historical place, is it a beautiful backdrop to forestry, farming and rivers, is it struggling with low quality public sector services, or is it the home of Dads Army. Is it an opportunity for the region to develop, or is it a monument to previous government intervention failures.

The interesting thing for me, is that whoever you speak to in Thetford seems to have a passionate view and perspective about some of these issues. Yet ask who is to champion positive change, and there is confusion or no answer at all. Thetford perhaps needs some kind of leader to unite people and move things forward, but without authority they will not be credible, and this is recognised by the community. In some circumstances, yes one can lead beyond authority, but in others this may simply be a step too far and an appointment is required.

For Thetford to move forward, it will require all the stake holders to work together for positive change, but it will also require all the people of Thetford to encourage and support it. I wonder if they realise this?

In a recent post I wrote about the challenges involved in marketing Norwich and how a community can come together to promote its benefits. I think Thetford needs to appreciate just what its benefits are and what they could become to realise its true potential.

Leading Beyond Authority!

door-bell3Yesterday was the second day of the Common Purpose matrix course in Norwich. For much of the day we were listening to leaders in the city and the challenges that they are currently facing. Perhaps one of the most interesting topics was the question of how a business built on the reputation of a founder can stretch the ethos and culture behind that individual to represent the whole business as it begins to evolve. Internal marketing and ensuring that people inside the organisation understand the brand as well as external stakeholders have become a growing part of the marketers role. I wonder how many people in large companies understand their brand to be the same as the understanding their customer have?

Other challenges included the quest to continue to focus on Marketing Norwich and to build the World Class Normal For Norfolk campaign, and the pressure of funding that so many not for profit or social enterprise organisations are now facing. It struck me that throughout the day people were not responding to challenges through the constraints that their job roles may typically impose, but instead there was a sense of liberation and freedom to express ideas and put forward suggestions and solutions. Is leadership sometimes compromised or restricted purely by the individual’s perception of where their boundaries sit?

Common Purpose

Common Purpose starts tomorrow!  Will be writing several blog pieces about the experience and how it affects my thinking as a Norwich marketing consultant!

Norman

norwich