New Publication Coming Soon : Wine Labelling & Why It Matters

A brief history of wine labels and how they have a direct impact on wine sales and brand equity. How to design better labels that stand out, communicate more effectively on the bottle and engage with your audience to build loyalty and increase sales. Click here to receive your copy.



Since finishing my first attempt at the WSET Diploma D3 exam, I have been focusing on a number of new services to help people who love wine.

WSET Exam Coach : Dedicated personal support for people who find WSET exams stressful. I don't teach the syllabus, instead my focus is on helping you to stay calm and focused as you prepare and then sit the exam

The really good wine club : An amazing wine collection starts with a core group of wines that are reliable in their enjoyment and quality. We provide these and offer advice on how to find wines that compliment them as you expand your own collection of wines

Beaujolais Nouveau – November 14th to 21st : From harvest to bottle in record time! An exploration of the subtle yet highly effective marketing efforts of this region and a celebration of the Gamay grape and why it resonates so powerfully with people post Covid.

Vineyard Analytics : Working with wineries to increase profitability by better understanding the relationships between harvest, vineyard yields, wines produced, and their financial return over time



Life is what happens when.....

I’ve been interested in marketing and its business impact for 20 years, mainly focusing on the consumer and how they navigate products and services through branding.  I have worked at a senior level on recognisable household brands including Kettle Chips and Black & Red notebooks, then after finishing my MBA, I started offering  marketing director / board level support to companies who recognised they needed some extra expertise and resource.

Six years ago I married Chix, (best move ever) and joined her wine business, The Wine Parlour, to take on a Managing Director role. We have two wine bars / wine shops in Brixton, and import many of our wines directly from an eclectic list of vineyards we found ourselves.  There have been some challenges, plenty of highs and a good story to tell!  I am part of an amazing team, whom I regard as a second family.

I have interests in music, coffee, chess, food and wine of course. I inherited my Dad’s 30 year old BMW 3.25i convertible and have a 1965 VW Californian split-screen campervan.  Chix and I have a dog called Fino, he was born in the same part of Norfolk that I grew up in and is named after one of our favourite wine styles.  He is a boarder terrier, poodle, (father) and bichon frise/ihasa (mother) cross.  We love him completely.

We love to travel.  In 2019 we spent eight weeks moving across Hong Kong, New Zealand, California, and New York.  In the summer of 2020 we spent ten weeks in our camper traveling through France, Italy, Switzerland, Germany and Holland mainly exploring wine regions and meeting winemakers.  It was the perfect back drop from which to begin my WSET Wine Diploma. In May 2022 we take the ferry to Santander and from there will travel to Rioja Alta and follow the Douro Valley to Porto before exploring Portugal and Spain… see you on the other side!

 

norman